In light of the launch of DUSA’s official Spotify account, we’ve decided to do a throwback and flashback to some unforgettable moments from the music industry over the last 10 years! So, grab your headphones, AirPods or hit speaker because you’ll want to tune in for this one…
The Beatles joined iTunes
Die-hard Beatles fans finally said goodbye to sourcing the band’s beloved music on illegal websites when in November 2010, their entire music catalog was dropped on digital service, iTunes. Not only was this a massive turning point for platforms such as iTunes, showing that they were taking over, but also allowed Beatles fans to access their music much quicker and easier.
It’s Friday, Friday…
Friday dropped in 2011 by an American girl with a big dream, Rebecca Black. The fun and not-so-serious music video, which was overly corny and bizarre, soon became known as ‘the worst song ever’ as it swept over every social media platform at the time. The explosion of this teen party anthem resulted in major backlash for Black, however it’s still known as the track that was so cringe yet somehow so addictive.
Did someone say DUSA Spotify?
Streaming services were officially born. With the launch of Spotify in the USA in 2011 and then in Australia in 2012, the program soon became the world’s most popular music platform; and to this day has 217 million active users worldwide. Your fave album by your fave artist on demand… Yes please!
Although many of us weren’t able to be at Coachella in 2012, no doubt you somehow heard that only one of the world’s best rappers was present… as a hologram. Yep that’s right, standing alongside icons Snoop Dogg and Dr. Dre, the ‘poetic justice’ rapper, Tupac Shakur, appeared as a hologram and performed for fans for the first time since his death in 1996. This was not only a way to remember the legend and hear some of his notorious sounds, but also instigated the use of holograms in many world tours.
Keeping up with K-Pop
Thanks to Psy and his smash hit ‘Gangnam Style’, the world was finally exposed to Korean pop music, also known as K-Pop. Not only did the song and dance go viral, but it became the most successful song from Asia ever, before the Korean Wave was an emerging industry. Thanks to Psy, bands like Blackpink and BTS are now listened to worldwide.
Freaking out about Frozen
The Frozen phenomenon wasn’t just your average one, it smashed all expectations and managed to make millions for a pretty simple movie about ice, snow and sisterhood. Whether you were walking down the street or visiting a shopping centre, Elsa and Ana were around and nobody could let go of that song. Talk about an Oscar winning track!
Hall of Fame
The last 10 years have been revolutionary for the music industry, but also a period to which the world said goodbye to some of the most influential individuals. Let’s remember the ‘Purple Rain’ singer Prince, as well as Whitney Houston, Donna Summer, Amy Winehouse, David Bowie, George Michael, Chucky Berry and Aretha Franklin.
Along came Despacito… An entirely Spanish song with not a single word of English until pop star JB (Justin Bieber) added his touch. Released in 2017, the track’s music video topped five billion views and showed the world that music doesn’t have to be understood to be adored. Because of this, some of the hottest songs right now have that Latin flavour!
Albums that changed it ALL:
- Kanye West – My Beautiful Dark Twisted Fantasy
- Beyoncé – Lemonade
- Kendrick Lamar – To Pimp a Butterfly
- Taylor Swift – Red
- David Bowie – Blackstar
- Drake – Take Care
- Lorde – Melodrama
- Adele – 21
- Kacey Musgraves – Golden Hour
- Frank Ocean – Blond
Songs that changed it ALL:
- Crazy in Love – Beyonce ft Jay-Z
- Paper Planes – M.I.A
- Seven Nation Army – The White Stripes
- Hey Ya – Outkast
- 99 Problems – Jay-Z
- Maps – Yeah Yeah Yeahs
- Runaway – Kanye West ft Pusha T
- Rolling in the Deep – Adele
- Royals – Lorde
- Last Nite – The Strokes
(List first published on Rolling Stone June 28, 2018)
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